Fever Tree obsessively scour the earth for the best flavours and ingredients to use in their mixers. This is especially true for their ginger products, which blend 3 varieties of ginger, sourced from different growers across Nigeria, India and the Ivory Coast.

To highlight this unique provenance, and help create an inspiring campaign for the on trade, Fever Tree invited Mr Lyan Studio to visit one of the growers in Cochin, India and assist in telling their story.

The resultant film ’An Adventure in the Spice Garden of India’ highlighted the people, processes and passion driving the family-owned ginger plantation. As a recognised expert in flavour and representative of the trade, Ryan was able to highlight both the quality and variety of flavours and aromatics, but also the storytelling potential the product offers bars and bartenders.

In addition to the filmed content, Mr Lyan Studio also created bespoke cocktails, including the Cochin Cooler, and hosted a celebratory event at Lyaness in London to debut the cocktails.

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Summary of scope:

• Brand and campaign strategy

• Brand advocacy

• Filmed content

• Signature serves and recipes