We love Luxury. The key to understanding luxury is that it's an evolving topic, and we've loved looking at the future of luxury over the last decade of Lyan. One of our key observations has been that luxe is not about showing off, or expense (and certainly not waste) – but about care, honesty and attention to detail. 

We also love Belvedere – not only is it a vodka that cares about history and the amazing traditions that surround true Polish vodka, it's not afraid to innovate, and to take intimate knowledge and focus it to create something new, and very special – which is what Belvedere 10 is.

So to nod to this, we created 'The Score' – a double shot of Belvedere 10 stirred down with other single origin products that lift the range of rich chocolatey umami notes through to the zesty citrus/floral accents that have all been pulled from the double diamond rye through careful resting of the spirit over 10 months.

Combined with Champagne, baller maple syrup, Maldon salt and single origin olive oil, all served up, and luxury as f*ck.

In addition to the serve and the promotional films, Mr Lyan Studio is running a global masterclass roadshow with the Belvedere team, helping luxury venues harness local flavours and luxury ingredients to create their own versions of The Score.   

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Summary of scope:

• Filmed content

• Brand advocacy

• Signature serves and recipes

• Talks and seminars