Mr Lyan Studio MD Bob Conwell speaks at Tales of the Cocktail on the subject of creativity and inspiration.
As featured in The Spirits Business
In a world dominated by image-heavy platforms, we’ve become trapped in a cycle of repetitive ideas and copycat campaigns. At this year’s Tales of the Cocktail conference in New Orleans, three drinks industry experts shared why social media and AI are hindering originality within the hospitality sector, and how taking creativity offline can foster genuine ideas.
During a seminar titled Breaking the Algorithm: Developing and Delivering Effective Creativity and Innovation, drinks photographer Addie Chinn, Mr Lyan Studio managing partner Bob Conwell, and Diageo’s head of advocacy Claire Warner discussed how social media has grown to promote superficial engagement, while AI is rapidly replacing human creativity.
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